Email Marketing
We help you evaluate the engagement life cycle with your audience from acquisition to renewal so we can help you send the right email to the right contact at the right time.
A Recipe for Success
Email may be the most powerful aspect of your marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what your organization has to say. Best of all, thanks to its versatility and trackability, it’s the perfect avenue for communication with customers.
Today, more than half of all emails are opened on mobile devices. People spend an enormous amount of time on their phones, and that makes them much more likely to read your emails. Combine that level of engagement with an audience that chooses to receive your emails, and you’ve got a recipe for success.
Unlock your campaign’s full potential by integrating print, PURLs, email and mobile.
PURLs + Landing Pages = Profits
PURLs are custom web pages that feature a specific customer’s name in the URL. These mass‐customized personal websites may be temporary for a single promotion or be part of a long‐term relationship. The personalized content presented to each customer depends on conditions defined in a database.
A Generalized URL (GURL) is a variation of a PURL. They apply to campaigns where the marketer does not yet know data specifics.
- PURLs and GURLs are good ways to collect additional information and key data from your customers or prospects for use in future marketing programs.
- GURLs are trackable to provide feedback regarding the success of the campaign and also trigger further marketing communication efforts.
- Best results usually occur when the promotion includes an incentive for your customer to provide additional valuable information.
Traxion services can help provide the metrics you need to demonstrate campaign performance.
Marketing Metrics and Analytics Rule
Marketers are under increasing pressure to show the effectiveness of their programs. Traxion can help provide the metrics you need to demonstrate campaign performance. Use this and other data to help refine future campaigns.
In addition, PersonalEffect® Analytics features the uProduce™ Marketing Console. This is a graphics‐rich, web‐based dashboard providing detailed charts and graphs that highlight important campaign metrics.
By integrating media and event information with relevant variable information, uProduce Marketing Console provides an unprecedented view into campaign performance through one customizable tracking interface.
Because the PersonalEffect platform produces each touch point, information collects automatically across all communications. Thus, you can track, analyze and report on any variable elements used in a campaign, regardless of media.