Welcome to the era of design evolution! In this blog, we’ll delve into the design trends we’re seeing in 2024 so far and how they apply to publications. Be sure to watch our free, recorded webinar hosted by Zach Field, Marketing Graphic Design Supervisor for Walsworth. Without further ado, let’s explore the trends shaping the design landscape this year.
Design Trends of 2024
According to industry leaders like Adobe and Canva, the design trends of 2024 encompass a diverse range of styles and elements. From 3D type to vintage minimalism, the spectrum is wide and varied. Let’s break down some of these trends:
3D Type and Bubble Text: As the name suggests, this trend involves using three-dimensional elements and bubbly text to add depth and vibrancy to designs.
Color Clashing and Curves: Bold, vibrant colors are in, along with curved edges and shapes that catch the eye and make designs pop.
70s Nostalgia: Embracing the retro vibes of the 70s, this trend brings back vintage aesthetics with a modern twist.
Vintage Minimalism: Clean, minimalistic designs with a touch of vintage flair are gaining popularity, offering a balance of simplicity and elegance.
Anti-Design: This avant-garde trend challenges traditional design norms with chaotic and cluttered layouts, creating impactful visuals with purposeful intent.
Abstract Gradients and Color Transitions: Gradients are making a comeback, with subtle transitions and abstract color schemes adding depth and dimension to designs.
Geometry: While not necessarily a new trend, geometry remains a staple in design, offering structure and balance to compositions.
Illustration and Logo Mascots: Custom illustrations and mascot logos are becoming increasingly popular, adding personality and uniqueness to brands.
Applying Design Trends to Publications
So how do these trends translate to the world of publications? While it’s essential to stay informed about design trends, it’s equally important to consider their relevance to your audience and brand identity. Here are some key design trends specific to publications, and how you can incorporate them effectively:
Bold Typography: Make your headlines stand out with bold typography that doubles as a visual element, drawing readers into your content.
Large and Filled-Frame Photography: Use striking, full-page photos to capture attention and add visual impact to your spreads.
Experimental Grid Layouts: Break free from traditional grid structures and explore innovative layouts that enhance the visual storytelling of your publication.
Minimalism and Clean Layouts: Embrace simplicity while maintaining visual interest through clean, whitespace-heavy layouts that allow your content to shine.
Pops of Color: Add excitement to your designs with strategically placed splashes of color that highlight key elements and create focal points.
Design Principles: The Backbone of Great Design
While trends come and go, design principles remain constant. Here are some key principles to keep in mind when crafting your publication designs:
Balance: Ensure visual equilibrium by distributing elements evenly throughout your layout.
Alignment: Keep elements organized and visually connected by aligning them along a common axis.
Visual Hierarchy: Establish a clear visual hierarchy to guide the viewer’s attention and emphasize key content.
Repetition: Create visual consistency and reinforce branding elements through repeated use of colors, patterns, and fonts.
Contrast: Use contrasting elements to create visual interest and make important content stand out.
Proximity: Group related elements together to establish relationships and improve readability.
Putting It All Together
Now, let’s apply these principles and trends to some sample spreads. Watch our recorded, free webinar to see these principles and trends in use. From clean and minimalist designs to bold and experimental layouts, there’s no shortage of inspiration. Remember to consider your audience and brand identity when experimenting with design trends.
Elevate Your Publication With These Design Tips
Design trends may come and go, but the principles of good design endure. By staying informed about current trends and applying timeless design principles, you can create visually stunning publications that captivate your audience. So go ahead, unleash your creativity and let your designs make a statement in 2024 and beyond!
