How To Increase Alumni Engagement Using Print
Alumni engagement is a critical component of any university’s success. Engaged alumni can provide valuable support through donations, volunteering and advocacy. This begs the question: how do you engage alumni? It can be hard to compete with the constant stream of emails your alumni are receiving. In the age of digital noise, how does your university stand out in a cluttered inbox? We suggest a different tactic – increasing alumni engagement through the strategic use of print materials. Here are…
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How To Design a Magazine Layout: A Practical Guide for B2B Professionals
Designing a magazine layout is a dynamic process that requires a blend of creativity and technical know-how. Whether you’re creating a brand new magazine, making a change to your existing publication’s layout or transitioning to a new editorial team, implementing a structured approach can significantly enhance the visual appeal and readability of your publication. In this comprehensive guide, we’ll delve into the specifics of designing a magazine layout, from using tools like Adobe InDesign to following specifications and optimizing the…
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How Walsworth Makes Switching to a New Printer (Relatively) Easy
Sometimes, the time comes to make a change – even when you’ve been working with the same printer for a long time. There could be a variety of reasons for switching printers: quality concerns, timing, cost and transportation logistics, among many other things, could influence your decision. Switching to a new printer can be a daunting task for any business or association. However, when it comes to making this transition, a good printer can make the process seamless and efficient.…
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Is AI Your Magazine’s Friend or Foe?
Few words generate more controversy than artificial intelligence (AI). From wonderment and inspiration to fear and distrust, AI covers the full spectrum of emotions. And like any breakthrough technology, there’s cause for a range of feelings. Reactions often depend on your perspective and, more specifically, how you see the technology impacting your future. For example, Hollywood actors and writers went on strike over a number of issues, including pay and working conditions. But they’re also concerned with the use and…
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Choosing the Right Binding for Your Magazine: Perfect Bound vs. Saddle Stitch
In the realm of communications and marketing, creating a magazine to connect with your audience is a powerful strategy. Magazines serve as a tangible representation of your brand, offering a unique platform to showcase content, stories, and updates. However, one crucial decision that often perplexes magazine creators is choosing the right binding method. In this blog post, we’ll explore two popular options: perfect bound and saddle stitch, helping you make an informed decision that aligns with your company or association’s…
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Celebrating Success: Walsworth Named Large Business of the Year
We are thrilled to announce that Walsworth has been honored as the Large Business of the Year by the Callaway Chamber of Commerce. This prestigious recognition is a testament to the remarkable contributions of our Fulton manufacturing facility. Each year, this award celebrates businesses demonstrating outstanding revenue and job growth, providing innovative products or services, delivering exceptional customer service, and actively contributing to the local community. A Tradition of Excellence During the award ceremony held on Jan. 18, we were…
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