Distribution Strategies for Print Magazines: Tips for Reaching Your Audience
In the ever-evolving landscape of publishing, one thing remains constant: the importance of effective distribution strategies for print magazines. Whether you’re a small association or a global general interest magazine, reaching your audience is key to the success of your publication. In this article, we’ll explore valuable distribution tips that can help you reach your target audience effectively. Know Your Audience Before you can effectively distribute your magazine, you need to understand who your audience is. Conducting market research to…
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7 Ways Print Can Benefit College Recruiters
The job of a college recruiter isn’t easy. With countless colleges and universities across the country competing for prospective students’ attention, how do you stand out above the rest? Before you turn to university-branded pens or can koozies, we suggest trying an alternative: print. High-quality printed materials give prospective students a break from digital noise with a tactile experience that social media can’t provide. Keep reading to learn about seven powerful ways to implement printed materials into your college recruitment…
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8 Tips: Choosing the Right Printer for Your Alumni Magazine
In Walsworth’s latest webinar, Choosing a Printer for Your Alumni Magazine, we invited Walsworth sales reps Pete Gersonde, Jason Marsh and David Vella to speak with us and share some of their experiences working with alumni magazines. During our conversation, the three experts highlighted eight factors that should go into the decision-making process when choosing a printing partner for your alumni magazine. Design Support for Lean Teams Schools may not have a large enough design staff to design their own…
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Choosing a Printer for Your Student-Run Publication
Producing a student-run publication is hard work. While your friends are partying, enjoying road trips or just hanging out, you’re doing serious work. Like keeping a check on your college’s administration. Investigating campus topics that the mainstream media misses. Providing an outlet for original literature or scientific research. The list goes on. You certainly don’t do it because you hate to sleep. Nor do you do it for the pay, which is nonexistent. You do it for the real-world experience…
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7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you’re creating an alumni magazine for the first time, or you’re looking for ways to freshen up an existing magazine, these seven content ideas will help you create a publication that will keep your alumni readers’ attention. 1. Campus Updates Provide updates on campus developments, new programs and recent events to keep…
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How To Increase Alumni Engagement Using Print
Alumni engagement is a critical component of any university’s success. Engaged alumni can provide valuable support through donations, volunteering and advocacy. This begs the question: how do you engage alumni? It can be hard to compete with the constant stream of emails your alumni are receiving. In the age of digital noise, how does your university stand out in a cluttered inbox? We suggest a different tactic – increasing alumni engagement through the strategic use of print materials. Here are…
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