How to Choose the Right Walsworth App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you. Walsworth offers three approaches to app design: App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive…
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How to Build and Grow Your Email List
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works. We’ll get into content and testing in other posts, but I want to start with the basics – how to successfully build your email list. Great…
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Your Opportunity With Walsworth Apps
You already deliver great print content to your audience. Print is robust – it doesn’t require a power supply, and it’s great for grabbing attention in physical space. But now, with the wide adoption of mobile devices, there are many reasons to consider delivering content via a mobile app as well. You’re probably already thinking about it or even actively discussing it. As you look to apps to grow your business and attract new members or readers, it’s important to…
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5 Ways B2B Manufacturers Increase Engagement with a Blog
Business-to-business manufacturers can enhance product sales by building relationships with customers and providing insights that help them do better business. One way to do that is by blogging. Below are five ways B2B manufacturers can use a blog to increase engagement with customers. Give Some Advice for FreeA blog is a place where your company can display its knowledge of the business it is doing. While you don’t want to give away all your secrets, handing out little bits of…
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What Content Marketing Can Do for Your Business
At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI. They know that, per dollar, content marketing produces three times more leads than online display ads and other types of marketing. Quality content marketing will improve your ranking on Google and other search engines, according to a recent…
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How Apps Can Help You Reach More Readers
Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand. Benefits An app’s ability to increase readership includes attracting new readers as well as readers who have previously abandoned your publishing site. These apps can also update your content with current information based on…
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