What Makes a Great Landing Page?
In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign. To recap, landing pages can be thought of as transactional pages – pages that capture information through a subscription to a newsletter, a download link to a white paper or informational article, a sales form or other form that a visitor is asked to complete. Visitors find a landing page by clicking on an ad,…
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How to Approach SEO in a Hummingbird World
First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results. A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and developed at an even more intuitive level than previous algorithms to help ensure searchers get the results they’re really looking for. That sounds good for…
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Why Landing Pages Are Critical to Your Success
If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you’ve heard of landing pages. But do you really know what they are and how they can help you market your company and its products? And, does it matter if online search results for your product include a landing page or just your website home page? It sure does, and if you don’t know why landing pages are important to…
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How to Make Pinterest Work for Your Business
Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool. Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re a retailer selling goods to consumers. Items from your inventory simply become your “pins.” But if your organization is in the services or business-to-business space,…
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Key Benefits for Using Google+
As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging. While social media sites such as Facebook and LinkedIn are commonly understood to have business applicability, the business benefits of other social media sites may not be as…
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Is Social Media Right for Your Organization?
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in. After all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing…
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