Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes in waves and often leads to knee-jerk decision making and ineffective improvement efforts. It can be exhausting to an organization that gets into a mode…
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iOS 7 – Swallowing the Red Pill
Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality. With the introduction of iOS 7 by Apple, we are given the same option – stay with what we know, or move into to a new…
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Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the document becomes even more valuable. For example, a healthy-lifestyles magazine could offer a report on how to safeguard against the flu. The title could be…
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10 Adobe® InDesign® Features to Help Designers
If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency. The latest version of Adobe® InDesign® is 9.1, which is known commercially as Adobe InDesign CC. This version includes the following 10 features that can help professional page designers be more efficient and successful. Improved performance The overall performance of InDesign has been significantly improved with version 9.1. This version…
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Friday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t see all the color hues presented to them. After you have arranged each row of colors so the hues gradually progress from the left hue…
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How to Choose the Right Walsworth App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you. Walsworth offers three approaches to app design: App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive…
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