What’s the Niche Media Conference All About?
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies. That’s where the Niche Media Conference comes in. Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines. This year’s Niche…
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How to Create an Editorial Calendar
Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started. 1. Set up the foundation The foundation of your editorial calendar should contain a listing of any important dates…
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10 Essentials of Creating an Effective Blog
You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started. Pick a unique themeYour blog’s theme sets the stage for all the content you aim to showcase, so pick a unique one that lets your stand out from the rest of the run-of-the…
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Stop Coaching Positive Survey Responses
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company…
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How to Promote Your iOS App
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where Apple can offer some muscle. Apple promises to help you reach more iOS users with its tool, iAdWorkbench, which was released last in June 2013.…
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How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty. Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the action is, never stopping to take note of exactly what they’re reading unless they end up at a destination so frequently that it becomes part…
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