5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of…
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Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.” Like any other marketing component, it all boils down to an individual decision. So, instead of getting mired in the debate over whether paid search is dead or alive,…
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Why Walsworth’s G7 Certification is Good for You
You may have noticed from our website that Walsworth is a certified G7 Master Printer and wondered, “What’s that? And why does it matter to me?” What is G7? G7 is a color calibration method developed by IDEAlliance that allows printers to reliably repeat color quality across the gamut of printing devices and substrates. The “G” stands for the gray balance required to achieve the standard, and the “7” stands for the seven ISO colors, CMYK and RGB. Why does…
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Key Components of a Winning Strategic Plan
If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing the long-term planning that would make your job easier in the future. Organizations often experience this potentially crippling dynamic as well. With so many people focused on putting out the “fires” of the day, it can be difficult to dedicate the time and resources necessary to plan for the long-term…
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How to Find the Best Keywords or Phrases
Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it? OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia boring or just plain odd. So let’s forget about impressing your colleagues and friends and focus instead on how Google’s new search algorithm, dubbed “Hummingbird,”…
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Five Steps to Creating Great Interactive Content
As covered in our two previous blog posts, Your Opportunity with Walsworth Apps and How Apps Can Help You Reach More Readers, your app can offer value above and beyond your print publication. Much of that value is realized through a rich, interactive reading experience – touching, swiping, zooming, animation, video, etc. The possibilities are vast, and for those transitioning from print design to the world of interactive media, it can be hard to know where to begin! Here are…
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