The Power of Walsworth Apps – Button Overlays
What Is It? Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up. Why Would You Use It? Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of in-app content that you want to link to a map, video, website, social media page or anything else. Examples In the first image below, please…
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5 Steps to Creating an Email Opt-in Form that Drives Results
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form. The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses. These five steps can help you create an opt-in…
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The Power of Walsworth Apps – Panorama
What Is It? The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below). Why Would You Use It? This is a powerful way to show real estate listings. Realtors can deliver an incredible 360-degree visual experience of the entire house including each room and the outdoor spaces. Panorama is also a great way to show…
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Professional Publisher Association’s Survey Provides Positive News
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include: Digital revenue income increased 32%, up 15% from the prior year. Digital represents nearly a third of total revenues across both consumer and business magazine publishers. Print income still dominates for publishers, generating 53% of revenue across consumer, business and customer publications. Print is a…
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10 Tips for Designing an Amazing Book Cover
According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year. Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for the buyer’s attention – your book cover may be your first, best and only chance to capture the buyer’s heart. Your book cover should tell…
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The Power of Walsworth Apps – Forms
What Is It? Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. Walsworth Forms are often used for contact or registration purposes. You can also utilize these forms in an app and have it function like as a landing page. The landing page features instructions to the reader and a form to capture a visitor’s information. Why Would You Use It? A Walsworth Apps Form on a landing page…
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