Capturing History in Print
The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book to fit their individual needs. Once the manuscript is complete, we create 15 to 20 sample design pages for their approval. We will design the…
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Why Safety Isn’t a Goal at Walsworth
You may be surprised to hear that providing a safe place to work isn’t a goal at Walsworth. It’s not an initiative, a priority or a strategy either. Ensuring our employees’ safety is more important than any of these things. We believe safety is a non-negotiable behavior that everyone must follow. With this philosophy in mind, we recently reviewed our safety policies and realized we could do better. Walsworth employees deserve our best efforts. They deserve to be as safe…
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What’s the Niche Media Conference All About?
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies. That’s where the Niche Media Conference comes in. Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines. This year’s Niche…
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How to Create an Editorial Calendar
Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started. 1. Set up the foundation The foundation of your editorial calendar should contain a listing of any important dates…
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10 Essentials of Creating an Effective Blog
You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started. Pick a unique themeYour blog’s theme sets the stage for all the content you aim to showcase, so pick a unique one that lets your stand out from the rest of the run-of-the…
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Stop Coaching Positive Survey Responses
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company…
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