Professional Publisher Association’s Survey Provides Positive News
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include: Digital revenue income increased 32%, up 15% from the prior year. Digital represents nearly a third of total revenues across both consumer and business magazine publishers. Print income still dominates for publishers, generating 53% of revenue across consumer, business and customer publications. Print is a…
Read More
10 Tips for Designing an Amazing Book Cover
According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year. Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for the buyer’s attention – your book cover may be your first, best and only chance to capture the buyer’s heart. Your book cover should tell…
Read More
The Power of Walsworth Apps – Forms
What Is It? Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. Walsworth Forms are often used for contact or registration purposes. You can also utilize these forms in an app and have it function like as a landing page. The landing page features instructions to the reader and a form to capture a visitor’s information. Why Would You Use It? A Walsworth Apps Form on a landing page…
Read More
8 Tools to Enhance Your Social Media Marketing
Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help. 1. RivallQ This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by…
Read More
The Power of Walsworth Apps – Scratch Off
What Is It? Scratch Off initially shows on the top of two photos that are stacked. See examples of this Walsworth App below. The user can then swipe the top of the photo, much like a scratch-off ticket, to reveal the bottom image. Scratch Off is a fun way to reveal the announcement of a new product, a new business partner, the winner of a contest or the revealing of a new brand or service. Why Would You Use It?…
Read More
How to Create Compelling App Descriptions
Having an amazing app you want to share with the world is good, but it won’t mean much unless you can entice people to actually try it. You’ll have a better chance of getting people to download your app if you take the time to create a compelling app description. These tips can help. Pique immediate interest Due to brief attention spans and the extensive app choices on the market, your first sentence or two needs to immediately grab the…
Read More