How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out. To Bloggers Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked…
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The Power of Walsworth Apps – Audio and Video
What Is It? You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported. Why Would You Use It? Audio and video overlays provide another interactive experience for the user. Not only does it give you the flexibility of sharing high-valued content, it also engages the user for a longer amount of…
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Increase Readership and Advertising Value with In-App Deals
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue. Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both. But, to maximize the impact of in-app or app-only deals, there is some promotional…
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How to Use Free Content to Attract New Customers
Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat. This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers. First, determine the general demographics of the types of customers you want…
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The Power of Walsworth Apps – Button Overlays
What Is It? Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up. Why Would You Use It? Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of in-app content that you want to link to a map, video, website, social media page or anything else. Examples In the first image below, please…
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5 Steps to Creating an Email Opt-in Form that Drives Results
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form. The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses. These five steps can help you create an opt-in…
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