Using An Integrated Content Marketing Strategy
Marketing tactics often are devised as individual ideas. You want to promote a new book, so you create a website that provides information about the book. The author wants to get his or her name out there, so he or she creates a Twitter account or Facebook page. Taken individually, these are good ideas to move the needle. But there’s something missing. And that something is strategy. Creating a website to promote a book is a great idea – as…
Read MoreUsing LinkedIn to Grow Membership – A Success Story
If you are like our many association customers, you are always on the lookout for ways to grow your membership. Perhaps you have distributed complimentary copies of your association magazine to a targeted list of prospective members. Or, with recent advances in mobile publication apps, such as Walsworth Apps, perhaps you have sent marketing emails to your targeted list in order to offer a complimentary download of one of your interactive digital issues. Both of these methods can garner new…
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Is Your Website ADA Compliant?
While most businesses are familiar with complying with the Americans with Disabilities Act (ADA) in their offices and brick and mortar shops, not as many may think about compliance when it comes to their website. But, they should. Title III of the ADA says businesses and nonprofits must provide accommodations that allow people with disabilities to access the same services they provide to people who are not disabled. The title extends to cover websites, apps and other electronic media, both…
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What’s the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren’t familiar with what it is or why it’s important. Responsive web design refers to a website’s ability to adapt itself to whatever device the website visitor is using. That means the site is designed to be equally user friendly on desktop computers, laptops, tablets and smartphones. At the onset of the mobile craze, the trend was…
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How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that’ll get readers to open and read.…
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How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease the exposure of your tweet or even lead to annoyance or outrage in the social media scene. Getting It Right by Avoiding the Wrong Using…
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