Using LinkedIn Groups to Expand Your Audience
Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience. LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of using LinkedIn, and using LinkedIn for membership campaigns. Now, read how to use LinkedIn Groups for audience development. You may even find it can help…
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Are Your Nonprofit Fundraising Efforts Compliant?
Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations. Online fundraising is attractive because setting up a website to conduct these campaign efforts has become easier as technology has advanced. As covered in our What Makes a Great Landing Page? and…
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Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully. However, these articles focus on best practices and not potential pitfalls. To learn about…
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Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference. The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the…
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Wearing Too Many Hats? Tips on Avoiding Burnout
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that’s just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive thing called a social life, and overload becomes the norm. That overload is not a surprise, considering the numerous hats Time Management Ninja points out…
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How-to: Expand Your Audience Reach with an Instagram Contest
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued. Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of…
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