Gamers Highlight the Power of Engaging Niche Audiences
Professional associations and specialty magazines looking to engage their readers can take a lesson from video gamers who raised more than $1.5 million to fight cancer. The power of embracing and inspiring a niche audience was illustrated during the weeklong Awesome Games Done Quick, a video game speedrun livestream that benefited the Prevent Cancer Foundation. A speedrun is a form of hardcore gameplay in which players, also called runners, try to beat video games as quickly as possible, through a…
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Tips to Tailor Your Content to Fit Your Audience
Producing relevant content that continues to engage your readers is essential to retaining subscribers and keeping a good reputation as an information source. To do this, you need to keep on top of who your audience is and get in front of information that’s valuable to your readers. As a print and digital magazine or association journal publisher, you can do that by putting timely content on your website and social media sites while also producing in-depth coverage, powerful art…
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Start Your Press Release Right So Editors Will Read On
When you write a press release, it’s important to get to the point right away. After all, your press release won’t be seen if it doesn’t get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know what your business news is after reading the first paragraph or two, so start your press release right. Flowery, self-praising or mysterious leads are annoying…
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Reward Readers AND Your Publication With Contests
People like to share their opinions, they like to get free stuff, and they like to have a chance to win something. Capitalize on those desires by conducting an essay contest designed to benefit both your readers and your publication. Solicit essays from readers, asking them to share the reasons your publication is important to them and how it helps them. Publicize the reader essay contest in both your print and digital magazines, on your website, in your blog, on…
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Beating the Workplace Winter Blahs
After the adrenaline rush of holiday joy (and stress!), January can be a tough month, especially if you live in a locale where most of winter is spent in below-freezing temps. It’s cold, the fun is over, and spring is far away. Some people may experience depression associated with winter, but even those not so deeply affected may sometimes feel discouraged by the season. The winter blahs can easily travel from home to office as employees traverse snow and ice…
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5 Revenue Boosting Ideas Publishers Should Focus on in 2015
Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through all 50 ideas and picked five we think you can use to get the ball rolling toward greater revenue in 2015: Spend more time on social media. It doesn’t cost much to do more here, and the effort is absolutely worth it. Your potential customers are out there using Facebook, Twitter…
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