Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts. We’re not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will…
Read More
How to Convert Facebook Fans into Prospects
Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick ReviewLast week the power of Facebook marketing was revealed: Don’t sell directly on Facebook; but use Facebook as a way to attract the right people – the right prospects – to your product or service so they can…
Read More
Tips for Healthier Workplace Snacks
You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff. Shared SnacksIt’s common for managers or employees to occasionally bring in donuts, cookies or candy to share, but these sweet treats can contribute to weight gain…
Read More
How to Create a Free Giveaway that Facebook Fans Will Love
Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. Why Facebook Marketing? If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you. Leveraging Facebook’s robust audience targeting capability along with its sophisticated,…
Read More
Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it’s not even mostly dead. In fact, print is showing its continuing value in audience engagement. At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old “Big Book” version, which often hit 1,000 pages before it was…
Read More
When Old Becomes New: Revamp Your Content to Boost Readership
Do you sometimes struggle to come up with a new topic for your blog? Are you searching for more ideas for compelling articles on your website’s news page? If you don’t have news to report, an event to promote, or something specific you want to get across to your readers, why not take a look in your archives and revisit a solid evergreen article or blog post, giving it some new content to increase engagement with your audience>? Revamping old…
Read More