Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers. You may already have a blog that reaches your subscribers, advertisers and other people interested in your publication, and that’s great, but a newsletter has a different reach. Instead of one story once a day or once every three days, with…
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Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback that can make future events even better. Nurture your contact list to ensure the best reach and retention. As covered in my event promotion best practices article, consistent, informative communication during the year will help you retain attendees: After the Event Start working on your list as soon as the…
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Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline? Online readers can also be called “scanners,” because they are likely to scan many headlines before settling on something they want to read. Brian Clark, CEO of Copyblogger Media, notes that, on average, 8 of…
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How to Create Your First Facebook Ad
Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review Now that you have your can’t-miss free giveaway offer and a plan to convert Facebook fans who want this offer into prospects and then customers, it’s time to create a compelling Facebook post, which can be turned…
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Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter. The agreement, reported in an article by Bloomberg on Feb. 4, gives Google access to Twitter’s data stream and thus broader and more timely content. Within the first half of the year, Internet users should see tweets showing up in Google search results as they…
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Make Connections and Engage Readers with Storytelling
Your blog is more than a mouthpiece for your business. It’s also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts. We’re not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will…
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