Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have time to read that fantastic six-page feature story at the moment, but he or she may well have the time to read all or part of a group of warm, funny, clever or helpful tidbits, some of which may come directly from other readers. Seeking short submissions to your magazine…
Read More
Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers. You may already have a blog that reaches your subscribers, advertisers and other people interested in your publication, and that’s great, but a newsletter has a different reach. Instead of one story once a day or once every three days, with…
Read More
Event Marketers: Keep Your Contacts Engaged and List Fresh
The contact list you have carefully crafted for your annual conference is vital. Every name on that list is potential revenue, positive outward ripples of free marketing, and attendee feedback that can make future events even better. Nurture your contact list to ensure the best reach and retention. As covered in my event promotion best practices article, consistent, informative communication during the year will help you retain attendees: After the Event Start working on your list as soon as the…
Read More
Zinger headlines that quickly engage readers
Most writers of blogs, articles or press releases are aware of the importance of starting strong. They work on a strong lead that sets up the reader for the rest of the piece. But do they work as long or as thoroughly when contemplating a headline? Online readers can also be called “scanners,” because they are likely to scan many headlines before settling on something they want to read. Brian Clark, CEO of Copyblogger Media, notes that, on average, 8 of…
Read More
How to Create Your First Facebook Ad
Special Announcement: This is the third post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review Now that you have your can’t-miss free giveaway offer and a plan to convert Facebook fans who want this offer into prospects and then customers, it’s time to create a compelling Facebook post, which can be turned…
Read More
Prepare to move your Twitter account off its perch
The Twitter-Google deal that is expected to give tweets more prominence in Google search results means it’s time to review your integrated content marketing strategy and consider ramping up your social media presence on Twitter. The agreement, reported in an article by Bloomberg on Feb. 4, gives Google access to Twitter’s data stream and thus broader and more timely content. Within the first half of the year, Internet users should see tweets showing up in Google search results as they…
Read More