How Businesses Can Get the Most with Pinterest
If you think Pinterest is just for crafts, recipes, home organization and pretty pictures, think again. Seventy million Pinterest users are creating pins and pin boards (think virtual push pins and bulletin boards) covering a wide range of interests, and businesses can and should tap into those interests. Pinterest is a great way to illustrate the human element of a company in a visually appealing manner. You can share tips to help your customers, provide rich content that would interest…
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Is Your Printer Making These Environmental Improvements?
Printing has a large environmental impact, both in terms of pollution and in its effect on landfills. The more we can reduce the amount of paper we use, recycle what we do use, and buy recycled paper and “green” equipment, the more we can help protect the environment in which we live and breathe. One of the ways companies that need printing services can help is by choosing a printing company that is committed to reducing its impact on the…
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How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram for contests, some of which involve photos. Instagram came on the social media scene in 2010 for iOS. Starbucks, National Geographic, Red Bull and Billboard…
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How to Create Your First Facebook Ad Campaign
Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you’ve learned how to create your first Facebook ad; how to come up with a can’t-miss free giveaway offer and how to convert Facebook fans who want this offer into prospects. Now it’s time to…
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Techy Ways to Increase Productivity
Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider that could be helpful to both your business and your staff to streamline work, make tasks more efficient, and limit employee discomfort. They may even help staff avoid burnout and boost employee morale. Dual MonitorsA dual-monitor setup has multiple benefits, including saving significant time lost in switching between windows when…
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How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience. Your selected voice should effectively communicate your company’s values in ways that resonate with your readers. Your tone of voice should illustrate personality and core values through consistent communication that builds trust through familiarity. This tone should be utilized…
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