How to Use A/B Testing to Improve Landing Page Performance
Are you already A/B testing your landing pages to help ensure they perform well? Or, like me, do you find the concepts of A/B testing a little abstract? Either way, an article I found recently will clear up many of the mysteries of A/B testing, and it might even help you improve the testing processes you’ve used in the past. Ryan Lynch’s 5 Landing Page A/B Tests (And Their Surprising Results) article for HubSpot describes how A/B testing can help…
Read MoreGoogle Says It’s Time to Take Mobile Seriously
The number of users of mobile devices such as tablets and smartphones keeps growing, and the ways that Internet content is made accessible must increase, too. Website operators and mobile users should note a key change by Google to its search algorithms in which search results are tailored more toward mobile users. Starting April 21, websites’ mobile-friendliness will become a stronger ranking factor in Google search results around the world, the search engine giant announced in a February blog post.…
Read MoreKeys to Quicker and Easier Content Curation
You’ve heard that content is king. And it’s true, especially when talking about expanding your audience and driving additional traffic to your website. However, you also know that creating consistently relevant and high-quality content can be difficult. My Extend Your Readership Reach With Content Curation article addresses this issue by providing an overview of curation best practices. To help further, I’ve shaped this post to provide an example of curation. Cas McCullough’s How to Speed Up Your Content Curation Process…
Read MoreExtend Your Readership Reach With Content Curation
It’s important to update your blog regularly, but coming up with topics can sometimes be a challenge, both in terms of inspiration and finding the time to write. Curating content from other sources can address both of those issues, as well as help you publish valuable content. If you’ve ever read something that was so good you wished you’d written it, sharing curated content means that you can share a message that you find insightful or amazing, while also adding…
Read MoreInvesting in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit. A Strong Partnership It’s…
Read MoreEngaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy — and it makes sense — to start at the top when approaching an article for a lifestyle magazine about a business, organization, group, school, governmental agency or other entity that provides valuable services. But in…
Read More