Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers. If you’re looking for a low-maintenance way to get your print publication online while retaining your unique design, Walsworth Digital Editions…
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LinkedIn Showcase Pages Help Focus Your Message
A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That’s when you can turn to Showcase Pages for targeted promotion directed to the right audiences. Showcase Pages just joined the LinkedIn lineup in 2014, but have quickly become must-haves for businesses. Such a page is an extension of your brand, but it can also stand…
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Convince People to Buy Your Brand Culture, Not Just Your Products
When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it’s cool. Or inspirational. Or funny. Yes, you also need to offer customers quality goods and service. But you’re not the only company that can do that. Most businesses are small fish in a big pond based on…
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6 Social Media Tips to Improve Nonprofit Organization Results
Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors. You probably already know that social media is the most effective way to get the word out. It’s where your audience is, both today’s and tomorrow’s, and the tools at your disposal have the potential to generate helpful social buzz.…
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How Boomerang Can Step Up Your Marketing on Instagram
If your company has been taking advantage of the visual marketing power of Instagram, you should be pleased to learn about its latest offering: an app called Boomerang that loops five images for a one-second animation that repeats backward and forward and is similar to a GIF. Brands started using it within a day of its release last month, so if you want to be an innovator, now is the time. Brands Taking Advantage of BoomerangTimberland, one of the first…
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Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your readership, it’s time to look at your print publication and determine the best way to reach readers and, subsequently, increase revenue. Walsworth is here to…
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