10 Ways to Jazz Up Your Website
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention through headlines, images, video and other vibrant site elements. We’ve compiled a list of 10 ways to jazz up your website to attract more attention. 1. Show Visibility on Social Media Place social media links prominently on your home page so readers can quickly and easily connect with you. Through…
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Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience? While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your…
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How to Harness the Power of Case Studies
When marketing your products or services, don’t neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else’s experiences. Potential customers won’t rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than…
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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience: 1. Tell Your Story With a Company Page Optimize and…
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Key Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers. People on social media are looking for content that is entertaining, useful, informational and/or…
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How to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards. Reach the readers you want to engage by using these tools: Write Compelling Headlines To get people to appreciate your blog content, you first have to get them interested. In a sea of…
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