Help Your Publication Score with a Content Assessment
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your readership, it’s time to look at your print publication and determine the best way to reach readers and, subsequently, increase revenue. Walsworth is here to…
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Tips for Conducting Good Interviews for Engaging Stories
One of the most important parts of writing content that engages your audience is an interview that provides the substance for the story. If you want to write something solid that will both inform and engage readers, it’s important to use these tips for conducting good interviews. Know Your Audience The content you create for your readers can’t be tailored to fit your audience or help you build a loyal following if you don’t know what they’re most interested in.…
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Facebook Notes: They’re Back, and They’re Better for Business
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike. Even though Facebook is the biggest social media player in the global game, it hasn’t waded far into the world of blogs. Its Notes feature was, basically, a plain page on which users could write a simple note. That didn’t leave a lot of room for people…
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3 Marketing Tips to Boost Association Member Retention
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay. In its annual association communication benchmarking survey, Association Adviser found that 66 percent of association respondents are most worried about losing new members (three years or less), and 33 percent consider their longtime members (11 years or more) to…
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Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 to 17 while 23 percent are 25 to 34. The percentage drops to 12 percent for 35- to 54-year-olds, and just 2 percent of those…
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Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger…
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