Strengthen Your Association Brand with a Style Guide
Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers probably need to verify spelling, punctuation or proper use of industry terms occasionally. Because of this, your association or business can benefit by creating your own style guide as a reference to answer those questions. A style guide will: Ensure your brand’s look is consistent Ensure sure all copy is…
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How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed…
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Audience Engagement Insights from #NicheConference
There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines – frustration. Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn’t find. And, over the years, he’s expanded his audience by providing valuable content. His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they’ve created in…
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How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in…
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How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication. Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses Walsworth’s Digital Presence Assessment (DPA) to measure overall performance of their digital assets. In this…
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Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components: The familiar Consumer Price Index (CPI) increase. An “exigent” rate increase. Think of this as a “difficult times” increase. The purpose of the exigent increase was to restore USPS budget from losses during the 2008-2013 economic recession and reduction of mail volume. This…
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