Member Engagement Scoring Made Easy
When it comes to retention, you know member engagement is the name of the game. Industry research proves — unequivocally — that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to each action, and where to draw the line for highly engaged versus less active members) can be overwhelming. But scoring, measuring and leveraging member engagement…
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Welcome to Our New Website
We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results. The updated website includes a new navigation structure to help you quickly find the information you need and gives you insightful resources when considering strategic opportunities. We also included imagery of our people and places to give you a better…
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Event Promotion Best Practices to Generate Success
Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event. Pre-Event Promotion This stage of promotion is all about generating excitement and getting people in the door. You want people talking about your event so…
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Walsworth Turns 80 Years Old
Walsworth is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here’s a special message from our Chief Executive Officer, Don O. Walsworth: Making it to 80Only a handful of companies make it to this milestone birthday. Considering we remain a family-owned company, which has never been bought or sold, makes this accomplishment even more remarkable. Consistent leadership and dedicated employees are two reasons we have the opportunity…
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Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up. Define Your Target AudienceIf…
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Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.…
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