How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell me much.” “I haven’t got the data.” “It’s too expensive.” Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing for more than 20 years. He delivered a presentation to magazine publishers titled Analytics: The Key to Driving More Revenue at the Niche Digital Conference…
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Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways in which this information is distributed to members has changed dramatically in the past 20 years. According to the same study by Abila, millennials, who…
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Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue. Tim Hermes, founder and publisher of VerticalFeed, said it’s not…
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Increasing Revenue by Attracting Whales with Premium Content
In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media‘s conference in Denver, Colorado. During his session called Creating Premium Memberships for Your “Whales,” Ristagno focused on techniques to grow paid digital memberships. Niche publishers are in a unique position to benefit from his advice.…
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How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn’t that easy. Different members have different perceived needs. Some members value networking. Others value continuing education. Still others value advocacy. Making things more difficult, the benefits members value…
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How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members — or prospective members. As part of our Making it Easier series for associations, we’ll home in on two of the four hallmarks that are…
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