Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, accurate print color? Color Modes There are a few different ways to achieve accurate print color. In general, RGB is used for electronic displays like…
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Streamlined Solutions for Local Magazine Printing and Distribution
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as a luxury item. Readers cherish each issue and expect it to arrive on time and in pristine condition. There’s no room for error. Yet the printing and distribution of city/regional magazines is challenging. But that’s not your problem – it’s ours. And as an experienced printer and distributor of geographic-based…
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Building Community Through Print: Cost-Effective Strategies for City/Regional Magazines
In today’s digital age, print media faces unique challenges. However, city and regional magazines continue to hold a special place in the hearts of their communities. By focusing on building a strong community connection and carefully working within a set budget, these important publications can not just survive, but thrive. This article will give you helpful ideas for ways to extend your city/regional magazine’s budget without sacrificing the quality journalism it’s known for. Secure Advertising: The Backbone of Revenue Advertising…
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10 Tips for Advertising in City/Regional Magazines
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula. And that’s good. The most successful programs feature an integrated approach. But have you considered city/regional print magazines? Today, many are quick to dismiss print advertising as ‘old school.’ Yet results show that the opposite is true with print magazine advertising often outperforming online and other media alternatives. Like anything,…
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Standing Out in a Crowded Market: How Local Magazines Can Build Engagement
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories and foster a sense of belonging, have a unique opportunity to thrive. However, with countless media options competing for readers’ attention, finding a way to stand out from the noise is crucial. This blog explores strategies to help local magazine publishers build a loyal readership and deepen engagement with their…
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Understanding Printing Costs: A Breakdown of Factors
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s important to understand the overall printing costs and what all goes into that number. In this blog, we’ll dive into the various costs associated with large-scale printing projects so you can have a solid understanding of the quotes you may be receiving from printing companies. Factors That Contribute to Printing…
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