Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits
Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media. What’s insideThis eBook weighs the benefits of each available platform. It will help you determine which platforms may be most appropriate for your organization, then assist you in developing a social media strategy for effectively utilizing those platforms. The…
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Create an Amazing Book or Magazine with Walsworth’s Unique Print Capabilities
It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality, warehouse and shipping manager at Walsworth’s Printing and Bindery Facility in Marceline, Missouri. He has been quality manager for most of his time at Walsworth – overseeing internal and external continuous improvement. He explained many of the possibilities available for book printing. Binding“Basically, under one roof, we can do virtually…
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Save Your Magazine Big Money
People are always looking to save money, and it’s no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where niche publishers can potentially save big money: people, processes, product and promotion. PeoplePreslar and Evans recommend you be slow to hire and quick to fire.…
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How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you). As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced…
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Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers how to engage with association members, how to retain those members, how to balance the mix of print and digital, and how to sustain your…
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Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina. In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined four basic steps to build and bring in revenue through eCommerce stores. What goes in the storeFirst, you have to figure out what you’re going…
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