Create a successful print project with Walsworth’s new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!” The beginningAt the start of a printing project, there’s an extensive list of tasks to complete. This eBook contains a Getting Started section to help you organize. The burden at…
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Keys to a successful printing project: Mailing
As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in. More than meets the eyeCustomer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process. “The USPS has a five-inch thick manual of just rules and regulations and different postal types,” he explained. “To the common person, it’s painful. It’s hard to get anywhere in…
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First steps toward a successful printing project
The key to a successful print project: “Planning, planning, planning!” said Walsworth Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company – and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes sometimes, no matter how long they’ve been doing this. Creating a checklist at the beginning will prevent oversights later on – when mistakes become costly…
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How nonprofits can stay relevant and engaging on social media
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging. Don’t be annoying. Avoid shameless self-promotion. As David Harstein of WiredImpact cautioned,…
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Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions for nonprofits to get started. These instructions can be a useful resource for associations. Once you’ve established your presence, it’s time to reap the rewards.…
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Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology Creating an app was part of a push to modernize Choice’s offerings. Director of Operations Rachel Hendrick knew that if they created an app, their…
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