Want to throw an amazing association event? Three keys to making it work
Throwing a truly spectacular event can be an enormous boon to your association. However, it’s a lot of work. Whether your association has never thrown an event, or you’ve hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at the last minute. Meredith Taylor has a lot of experience with association events. She’s an account executive at the association management company Kellen. She’s also…
Read MoreHow often should you post to social media?
People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought. We’ve collected the social media theories of several leaders and experts in the field about how often you should post. Where should I be posting? Pretty much everyone agrees that you need to find the…
Read MoreCreating a Successful RFP: A Guide for Associations
Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don’t want to waste their time, and you don’t want a printer to commit to something outside their capability wheelhouse because they misunderstood your wishes. Throughout the entire process, you’ll want to hold…
Read MoreThe Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels…
Read MoreBuilding a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking opportunities. A mentorship program provides ample opportunities. Not only could a member potentially be connected with a mentor they might not have otherwise met, that…
Read MoreIncorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It’s not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience. Plan ahead A little bit of planning keeps…
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