Key Insights into Successful Event Promotion
A great event deserves great promotion. It’s not just about getting people to attend; good promotion helps create a more enjoyable experience for attendees and vendors alike. The right promotion techniques get people engaged, and social media campaigns might even get attendees promoting for you. Christy Huggins is the social media manager at EventBrite. She knows a thing or two about successful event promotion, so we asked her for tips. When should marketers start promoting an event? Marketers should implement…
Read More
Saint Joseph team achieves G7 Master Qualification
Walsworth is proud to announce G7 Master Qualification at yet another of its facilities. The team in Saint Joseph, Michigan, achieved the status after thorough testing and inspection. The certificate is awarded by Idealliance, a not-for-profit industry group. This color calibration method allows printers to repeat color quality across devices. Employees at the Saint Joseph facility demonstrated their ability to consistently meet specifications for achieving gray and color balance. They join the Marceline, Missouri, facility, which has held G7 certification…
Read More
Creating podcasts and webinars with the right partner
Many options exist for augmenting your association’s publication. Technology has opened up opportunities for associations, and Walsworth’s eBook, Finding the Right Podcast and Webinar Partner for Your Association, will help your association navigate new waters. Podcasts and webinars are both popular, practical solutions to providing additional content. They are both fantastic introductory mediums that allow people to listen or watch in their own time. Podcasts offer the ability to go in-depth on timely information. Rather than writing an in-depth article,…
Read More
Postage Rate Changes Slated for January 21
November 13 UpdateThe Postal Regulatory Commission (PRC) announced on November 10, 2017, that it has approved the rate changes as submitted by the United States Postal Service (USPS). – – – – – – – – – – – – – – – – – – – – – What’s happening? On October 6th, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of postage rate changes slated to take effect Jan. 21, 2018. In…
Read More
Ideas to promote your association’s mission with charitable activities
Charity may be the main purpose of your association, or it may be a side project. Either way, charitable activities are a good way to get members involved and working for a good cause. And it’s also a great way to promote your association’s mission. There are many ways to do good, so we’re sharing some thoughts for associations. Turn your annual meeting into a charity event Linda C. Chandler writes for The Center for Association Leadership about giving back…
Read More
7 Social Media Mistakes Your Organization Should Avoid
Most people have a good idea of how to handle their organization’s social media, but mistakes still happen. Typos and errors are bound to happen sometimes, and they’re hard to avoid. However, there are some mistakes that could deal a major blow to your brand. Confusing your personal account with your work account. Having multiple social media accounts is common. Many people want to keep their professional and personal lives separate, or run a company account from a personal device.…
Read More