A Day in the Life of a Startup Publisher: John Olsa’s Best Practices
In 2016, John Olsa left his longtime job to pursue a dream. He’d spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along editor Rachel Weick and designer Christopher Pastotnik when he started SVK, and they remain integral members of the team.…
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A Day in the Life of a Startup Publisher: Meet John Olsa
In 2016, John Olsa left his career of 15 years to pursue a dream. He’d spent a decade and a half selling advertising for several publications, but was ready to start his own publishing company. Olsa now serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads a small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along an editor, Rachel Weick, and designer, Christopher Pastotnik, when he started SVK, and…
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Finding the Right Video Production Partner
Video is a growing component of marketing, engagement, training and communication in general. Video marketing can be powerful, but your association may lack the resources to create and implement an effective strategy. Finding the Right Video Production Partner for your Organization is a valuable resource to begin planning your strategy and finding the right partner. Your association can benefit from the increasingly vital role video plays. Video is one of the best ways to get the right message in front…
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Establish Your Association as an Authority with the Right Blog Partner
Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog can be key to establishing your association as an authority in the field. However, many associations do not have the staff or experience needed to run a successful blog. Starting and maintaining a blog may sound simple, but it requires planning and upkeep. Finding the Right Partner to Start or…
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Finding the Right Association Event Coverage Partner
Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to your association event. Event coverage can be specifically tailored to the needs of your association. It can go in-depth on conference sessions, generate excitement and…
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Finding the right social media partner
Social media is a tool with enormous potential value for associations. However, it’s not as simple as simply dashing off a few sentences and hitting “post” every now and then. Finding the Right Social Media Partner for your Organization is a useful eBook for associations looking to develop a strategy. Effective social media usage requires identifying an audience, determining the best channels for your organization, and identifying effective channels for sharing a message and engaging the audience. The right partner…
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