Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers. Getting Started The best place to begin is by reviewing the columns…
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Publishers Should Identify Niches to Increase Reader Engagement
“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time? The answer: meet the needs of distinct niches to maximize your impact. You…
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How to design your book for Walsworth’s binding process
Preparing a book, catalog or magazine for printing is a detailed process. Walsworth offers many options for binding your publication, but each has its individual design requirements. Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that’s best for your publication and design for it accordingly. That’s why we’ve put together a manual, How to Design Your Book for Walsworth’s Binding Process.…
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5 Ways Your Association should be Using Video to Engage Members
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members. Here are five ways your association can use video: 1) Education and tutorials People remember only 20 percent of what they hear and 30 percent of what they…
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FAQs for Walsworth’s Customer Service Department in Michigan
Walsworth’s Customer Service Department serves a vital role in ensuring good customer experience. “We’re the liaison between the customer and the manufacturing plant,” said Jake Pschigoda. He oversees the Customer Service Department at Walsworth’s Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing. They receive orders from customers and enter jobs into the system, flowing them through manufacturing. The Customer Service Department ensures all job specifications are clear so the customer’s expectations can be met at…
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A New Resource for Associations Preparing an RFP
You’ve probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP). That despondency doesn’t have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step by step. There’s no getting around the fact that submitting an RFP requires hard work and attention to detail. If something is entered incorrectly, it…
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