AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. One session focused on the AM&P Benchmarking Study. Four panelists shared their insights. The Panelists Carrie Hartin is the President of Sales Solutions and Services at MCI USA and specializes in strategic re-evaluation of association media properties. Her work includes partnering with associations to deliver non-dues…
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AM&P Annual Meeting: Publication and Communication Frequency
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications addressed that question in her session, “The Strategy of Frequency in Publications and Communications.” Ask the tough questions Are you publishing the right amount…
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AM&P Annual Meeting: Technology and Your Publication
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Associations are always looking to improve member experience and technology provides many routes to do so. In one of the AM&P sessions, “Where Technology Can Take You – and Your Reader,” a panel of technology experts shared their expertise and addressed concerns to help associations…
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AM&P Annual Meeting: Promoting your Publication and Increasing Ad Sales
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take part in something meant just for their occupation. One of the sessions at this year’s meeting focused on helping advertisers reach the right audience. Associations already have a great grasp of their audience market, so presenting a package that appeals to advertisers’ target market is a no-brainer. The session Most associations cannot survive…
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Introducing “Successful App Engagement for Associations”
The widespread adoption of apps has opened up amazing opportunities for associations. The right publishing app can engage members, attract new members and easily share important information with an audience. Successful App Engagement for Associations is a guide to publishing apps. After building hundreds of apps, our team knows what works. We’ve brought in three of our most knowledgeable people to share their expertise. The expertsIn Successful App Engagement for Associations, Grant Fritch, Walsworth’s Chief App Architect, explains what to…
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Four Engage Mobile Apps Receive AM&P Excel Awards
Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. An overview of each association and mobile publishing app is provided below. All share common goals: Combining content from various sources to make it available in one convenient place Increasing member engagement with interactive content and update alerts Providing analytic insights to understand what content members value most Be…
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