A Day in the Life: How Paul Gatza Became an Association Leader for Craft Beer Brewers
Paul Gatza started working for the Brewers Association (BA) in 1998, an organization he hadn’t even known existed just a few years before he joined them. Now Director of the division of BA for professional brewers, he was originally recruited to head up the American Homebrewers Association (AHA), the division of BA dedicated to amateur brewers. We’re grateful that Paul took time from his busy schedule to share his story about being a leader in an association that has helped…
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Walsworth Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That’s what G7® Qualification is all about. “I’m proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone’s job easier. G7® certification solves the complexity of delivering the most accurate color reproduction possible to our customers,” said Phil Archer, General Manager of Walsworth’s Michigan print facility. G7® is an industry-leading set of specifications from Idealliance® for achieving visual…
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Postage Update: Rate Changes Slated for January 27, 2019
What happened? On October 10, 2018, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of price changes slated to take effect January 27, 2019. The PRC approved the request on November 13, 2018 with minor adjustments. What are the approved rate changes? Postage rates will be modified as follows: Class Category Rate Change Periodicals Flats 2.52% USPS Marketing Mail Flats 2.62% USPS Marketing Mail Letters 2.38% USPS Marketing Mail Saturation Flats 3.56% USPS Marketing…
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Employee Initiative Results In Safety Improvement
“Huh. There must be a better way.” You’ve probably thought that before. Walsworth employee Todd Wilson thought that after a strap snapped during a common maintenance process for the electric forklifts his department relies upon to do their job. Thankfully, Wilson was wearing proper safety equipment and wasn’t injured, but the event motivated him to search for solutions. Wilson, a veteran employee who has been with Walsworth more than 30 years, works in Walsworth’s bundled storage department. Walsworth’s yearbook customers…
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You Don’t Need to Boil the Ocean to Improve Content Marketing
Every time I review analytics, I’m reminded that content marketing works. Making your content marketing more effective doesn’t require massive shifts. You can impact results with small steps, like spotlighting content you’ve already created. New people find Walsworth every day because their web search results include our content. Without the relevant content we’ve created, they probably wouldn’t discover Walsworth or our website. It’s really that simple. As marketing manager for Walsworth, I’m focused on creating content that helps publishers develop…
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How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they’re using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, “Sometimes you just need to try things to see what works. That’s what is great about being in the digital era. You can see where to apply your resources to gain the results you…
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