Behind the Scenes: Employee Spotlight on Ed Kennedy
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Ed Kennedy has been our head of Human Resources for more than 20 years. As he prepares for retirement at the end of the year, he leaves…
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A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we’re always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn’t new. And as we shared very recently, associations are successfully using storytelling to engage members at association events too. So, when we saw that the American Geophysical Union (AGU) had partnered with StoryCorps to create…
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Announcing Engage – A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we’ve spoken with, chances are good that you aren’t yet taking full advantage of what mobile can accomplish. Engage, Walsworth’s newest app platform, can help. Powered by a platform built with associations in mind, Walsworth’s Engage apps are stacked with functionality associations need to increase member engagement and provide an easy and affordable way to leverage mobile to extend the reach and engagement…
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Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever – the famous decluttering method made famous by tidying expert Marie Kondo – people are ridding themselves of everything that doesn’t spark joy. The decluttering craze started with Kondo’s bestselling book, “The Life-Changing Magic of Tidying Up,” and reached an even wider audience with her Netflix show, “Tidying Up with Marie Kondo,” which debuted at the beginning of 2019. Thrift stores have reported a…
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Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve prepared a list of trends to help you reach and engage your target customers. Building trust A common thread that seems to be running through…
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Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back for more. You’re already building networking time into your events. Arrange for some of those networking activities to be directed by members who have stories…
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