Walsworth Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 12 Walsworth-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association Awards Specialty Magazines, Sheetfed Press, STRUNG Magazine Silver Business Catalogs, Web Press, Klein Tools Catalog Bronze Book Covers, Timber Creek High School 2018 Yearbook Posters,…
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Are Magazine Apps Dead?
Many associations have used them over the years. You know the type – those flipbooks with the nifty “swoosh” page turning sounds, with the exact same content as your print magazine, with per-page fees? Yes, those are on their way out. If they’re not dead already, they’re fast on their way to retirement! Magazine apps have waned, in large part, because the computer that once fit well on top of our desks now fits quite nicely in our pockets. This…
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New Web Printing Press Up and Running
Installing a new printing press is a big deal. It’s not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new press is so big and heavy that the floor beneath it has to be reinforced with concrete and rebar. “So it doesn’t sink, doesn’t vibrate,…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits in their children. Another association that does well is the American Academy of Dermatology. When I searched “skin cancer,” the AAD’s information for the public…
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Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to three different audiences: professionals looking for specific information on pediatric dentistry (like information on how to complete a specific oral surgery for children), a broad…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry read. You know, like reading legal documents, the kind where you must be very awake. Much to my surprise, it was actually a pretty enlightening…
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