Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to three different audiences: professionals looking for specific information on pediatric dentistry (like information on how to complete a specific oral surgery for children), a broad…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry read. You know, like reading legal documents, the kind where you must be very awake. Much to my surprise, it was actually a pretty enlightening…
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Walsworth and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica’s Graphic Excellence (GraphEx) competition has been in existence since 1989. This year’s awards show on April 25 featured a circus theme of “Big Top – The Greatest Print Show on Earth.” The competition has more than 300 categories in three different divisions. Divisions are determined by size of company; Division I – Small Firm…
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The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep members engaged. It is one of the few events focused on immersing attendees in association success models, best practices and insights from industry peers. The…
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How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It’s a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don’t require a long-term commitment. Your association staff is busy. Your members are busy. No one has the bandwidth to take on new projects, even when they may be impactful. It’s the familiar struggle to balance “need…
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How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with Paul DeHart, the CEO of digital publishing software provider BlueToad, on the importance of digital editions for magazine publishers and how those publishers can be…
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