Walsworth-printed Book Wins Automotive Media Association Award
Congratulations to The Speed Kings: The Rise and Fall of Motordrome Racing by Don Emde. This gorgeous book was recently awarded the Motor Press Guild Best Book of the Year honor for 2019. This is the first time in MPG’s 36-year history that the MPG Best Book of the Year honor was awarded to a book on motorcycling. The Book The Speed Kings is an impressive piece of printing. Size 12×10 landscape, with 372 pages, cardinal red endsheets and four-color…
Read More
Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. “The ability to stand out in that physical mailbox is easier than it was 10 years ago,” he told the Los Angeles Times in 2017.…
Read More
Get to Know InDesign’s Three Frame Types
Here is a quick rundown of the three frame types offered within the popular InDesign® page layout program. Graphic Frames: When you use one of the Frame tools (those are the ones with an “X” in the middle of them), InDesign creates a graphic frame. The X means exactly the same thing in both InDesign and XPress: a graphic goes here. When you use File > Place, select an image and click (or drag) on an empty part of your page,…
Read More
How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be positioned to grow your subscriptions and your advertising revenue. News Up, Gossip Down A few years ago, digital technology and the internet seemed to be…
Read More
Appeal to Readers’ Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don’t want the digital side of things. It turns out, people are worried about their online privacy. That doesn’t mean you have to lose them as readers or customers. Make that…
Read More
Behind the Scenes: Employee Spotlight on Greg Kempton
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Despite only recently joining Walsworth, Greg Kempton is making strides. Since he came on board, our newest Regional Sales Manager has been busy hiring new sales reps and working…
Read More