Appeal to Readers’ Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at Walsworth we’re certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don’t want the digital side of things. It turns out, people are worried about their online privacy. That doesn’t mean you have to lose them as readers or customers. Make that…
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Behind the Scenes: Employee Spotlight on Greg Kempton
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Despite only recently joining Walsworth, Greg Kempton is making strides. Since he came on board, our newest Regional Sales Manager has been busy hiring new sales reps and working…
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How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal To use contextual marketing most effectively, you have to understand your audience on an individual level. You might need to know things like: What interests them What they do at…
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What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for Walsworth. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we’ve made a significant purchase like this. In 2010, Walsworth acquired IPC in St. Joseph, Michigan. In 2012, we purchased The Ovid Bell Press in Fulton, Missouri. Both of these facilities expanded…
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What Was on Your Mind in 2019? And What Does That Mean for 2020?
It’s the start of a new year – and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new era. We took a look at some of our most-read blog posts from 2020 and took a look at what that interest means as we go forward into 2020. LinkedIn How and why should my organization use LinkedIn? Despite having been around since 2002, it keeps evolving and the way…
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Why and how to help your advertisers with their marketing
More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. “We are in the next phase of evolution in marketing and publishing,” according to Omeda, a company specializing in gathering and segmenting audiences for media companies. Omeda concludes that, to generate revenue, publishers “have the business structure set up and the capabilities needed to effectively target the right…
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