Walsworth’s Response to COVID-19
As the world adapts to prevent the spread of COVID-19, Walsworth is taking extra precautions to keep our employees and communities safe while continuing to meet the needs of our customers. In addition to following state and municipal regulations, we have updated our policies to further prevent spreading the new coronavirus. We have implemented the following policies to ensure we deliver the service, quality product and on-time delivery our customers expect while keeping our employees healthy. We are prohibiting business-related…
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Custom Publishing Rises Again — How to Make It Work for Your Magazine
If you’re a magazine publisher, chances are you’re looking for new ways to give your bottom line a lift. Maybe you’re thinking about approaches to help your advertisers speak more effectively to your readers or investing more time, effort and money in social media, video, podcasts, blogs and other online strategies and tactics. But have you tried going back to something that began with magazines to help them use resources they already had to build revenue? Whatever you call it,…
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Walsworth-printed Book Wins Automotive Media Association Award
Congratulations to The Speed Kings: The Rise and Fall of Motordrome Racing by Don Emde. This gorgeous book was recently awarded the Motor Press Guild Best Book of the Year honor for 2019. This is the first time in MPG’s 36-year history that the MPG Best Book of the Year honor was awarded to a book on motorcycling. The Book The Speed Kings is an impressive piece of printing. Size 12×10 landscape, with 372 pages, cardinal red endsheets and four-color…
Read MorePrint catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. “The ability to stand out in that physical mailbox is easier than it was 10 years ago,” he told the Los Angeles Times in 2017.…
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Get to Know InDesign’s Three Frame Types
Here is a quick rundown of the three frame types offered within the popular InDesign® page layout program. Graphic Frames: When you use one of the Frame tools (those are the ones with an “X” in the middle of them), InDesign creates a graphic frame. The X means exactly the same thing in both InDesign and XPress: a graphic goes here. When you use File > Place, select an image and click (or drag) on an empty part of your page,…
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How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI – artificial intelligence or machine learning – it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be positioned to grow your subscriptions and your advertising revenue. News Up, Gossip Down A few years ago, digital technology and the internet seemed to be…
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