Back in the Swing of Things: Best Mailing Practices Mid-COVID
Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world. It has been tough on everyone. Possibly the hardest part is knowing the correct steps to take to get back in the swing of things regarding business marketing and mailing, and helping your clients feel safe. The question I have been asked most recently is “What is the cheapest thing to mail?” My answer…
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Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines that still hold true. The first thing to remember is that major studies done during past economic downturns all showed that companies spending more money…
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COVID-19 Impact on Mail Distribution
The Coronavirus pandemic has had some surprising effects on mail delivery, both domestically and internationally. The short story is that while domestic mail delivery has been mostly unaffected, international mail delivery is hampered, and we continue to monitor. The closing of some domestic businesses has resulted in a significant drop in United States Postal Service mail volume. The corresponding decrease in USPS freight transportation and employee availability means that the USPS infrastructure continues to meet delivery expectations in most parts…
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Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools is a branded digital storefront. Digital Storefronts Relieve a Lot of Headaches Storefronts are ideal for serving geographically dispersed sales teams, distributors and other channel…
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Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist
In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on mobile operating systems like Apple’s iOS, and thus would possess the dazzling functions of true software.” Pontin continued, “For traditional publishers, the scheme was alluring. Because they were once again…
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Our Supply Chain Has You Covered
The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them. We assure you, Walsworth is well positioned in regards to supply chain matters. We have aligned our company with the world’s best manufacturers of all items related to the printing business. The vendors that supply our paper, transportation, plates, ink, adhesives and bindery materials, along with many other vendors that…
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