Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It’s just that some niches are bigger than others. For example, People fills the celebrity gossip niche, and GQ has mastered the men’s fashion nook. Even Time…
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Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with an iPad and soon will most likely have a cell phone. She messages and FaceTimes constantly. She is always in touch, digitally of course, with her…
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Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways Walsworth practices good environmental stewardship. Protecting Our Forests Walsworth has achieved Forest Stewardship Council® (FSC®) and SFI certifications. These are independent organizations that seek to protect our forests. Through their many efforts, they ensure that the…
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Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses – especially B2B marketing organizations – need to better refine their abilities to connect with remote-based clients. On the positive front, many companies and their remote workers have now gotten through the rushed startup…
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When It Comes to Book Printing, Choose an Expert
During high-demand periods like what the book market is currently experiencing, it is tempting for publishers to consider sourcing beyond specialized book printers. Be warned: that decision could prove costly. The differences between book specialists and commercial printers may seem nuanced at first glance, but those differences can mean success and failure—to say nothing of restful or sleepless nights. Walsworth offers more than 80 years of dedicated book-printing experience and, as the third largest book printer in the U.S., we…
Read MoreWhy Our Brain Loves Paper
Touch — it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Walsworth knows the importance of paper and wants to share Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sensory experience and how it influences emotion…
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