Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte’s annual survey of Digital Media Trends suggests subscription fatigue may be setting in for consumers. They found that 40% of millennials and about 30% of Gen X and Gen Z were…
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Weathering the storm of compounded challenges at the USPS
I grew up in Wisconsin. I’ve lived here all my life. When I was a kid, my dad and I would stand outside and watch for tornados. It was not the smartest thing, but there is still something about ominous weather fronts that intrigue me. The smell in the air right before a thunderstorm, and the calm right before the wind hits take me right back to my childhood. Back then, storms and tornadoes were referred to by their strength, or even as “the storm…
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The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers’ disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles that debuted this year, according to the New York Post and annual data compiled by Professor Samir “Mr. Magazine” Husni, 2020 was a decent year…
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Walsworth Fully Integrates The Ovid Bell Press into Walsworth Brand
Walsworth announced the full integration of The Ovid Bell Press in Fulton, Mo., into the Walsworth brand. This integration will lead to enhanced printing capabilities and available services across all Walsworth facilities. “This is the right time for the integration of The Ovid Bell Press into Walsworth. More than uniting our name, this move will make it easy to do business across all Walsworth locations. Our customers will benefit from more flexibility and enhanced capabilities and services, and each facility…
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Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers’ relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will Explode This Holiday Season, Putting Retailers’ Online Strategies To The Test by Pamela N. Danziger, a senior contributor on retail. Simply put, everyone wants to…
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Why Your Mail or Packages Could Be Delayed
I am privileged in my role with Walsworth to participate in the U.S. Postal Service’s Areas Inspiring Mail meetings. These gatherings are held with participants from the USPS and individuals from the mailing industry. Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people in the postal service. As a mailer, it gives you access to members of the postal service with whom you would not normally be able…
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