Finding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to choosing a print partner. After all, the relationship between printer and publisher is about creating a successful print product. At the same time, a strong relationship can actually lead to more effective print and digital solutions. This requires a printer that has a dedicated customer…
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Easing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo is often the short-term path of least resistance. Associations want their business relationships to be like their member relationships: long-term, and mutually beneficial. Given this, a choice to change isn’t made lightly. At the most basic level, it’s a business decision. An association might shift to a new printing partner…
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Today’s Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn’t evergreen. At the same time, it doesn’t matter how quick the print turnaround is if a publisher still has to rely on a third party for mailing and distribution. Whether your magazine is monthly, semi-annual, or somewhere in between, your print product needs to reach your subscribers…
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G7 Master Printer Certification Explained
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a niche interest magazine, or something in between, if it has your company logo on it, it must be flawless. From a printing standpoint, this means that the color has to be perfect. From matching your specific brand colors to reproducing the hues of high-quality images and graphics, the color of…
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When the Extra Mile is the Most Important
Take it from us — printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind are always anticipated, especially throughout the prepress process. As a print buyer, you want to be aware of the printing particulars that impact your print product; not line-by-line specifics. You don’t have time to get stuck in the weeds and lose sight of the bigger picture. When it comes to…
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New Walsworth webinar series will start with InDesign tips
Adobe InDesign is the industry standard for creating documents of all kinds: from brochures and catalogs to manuals, just to name a few. While InDesign offers creative professionals so many powerful features, it can be a little overwhelming at times. Oftentimes, we do the same InDesign tasks using the same tools and steps over and over, without the time to explore or learn if there are more efficient or more effective ways to accomplish a task. But we’re here to…
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