Walsworth Wins Eight GraphEx Awards
Eight different Walsworth products were among the winners of the 2021 GraphEx — Graphic Excellence Awards. The annual competition, hosted by PIA MidAmerica, recognizes outstanding examples of technical achievements in innovation and print production. Independent judges select from hundreds of entries across numerous categories to give out awards for Best of Show, Best of Division, Specialty, Best of Category awards and Awards of Recognition Five books and three magazines from Walsworth earned accolades for their excellence. Dungeons & Dragons’ Icewind…
Read More
Uncertainty Surrounds the USPS’ 10 Year Plan
A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with the postal service. I still have the crystal ball, and it makes me smile when I see it. I don’t use it, but with the uncertainty currently going on with the United States Postal Service maybe I should see if I can get it to work. Recently, the United States…
Read More
Walsworth’s Commitment to the Environment
Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon footprint and build a more environmentally friendly operation. Why is that so important to us? Like many manufacturing processes, printing has historically incorporated and emitted environmental pollutants. Some emissions are unavoidable. But we believe that it’s important to do all we can to minimize our impact on the environment. Creating…
Read More
What Do Publishers Need to Know About Paper Basis Weights?
Print is experiential. Print is an intimate, personal way for brands to engage audiences. Fundamental to the experience are the specifics of the paper, its physical characteristics. While colors are crucial in their own way, the look and feel of the paper can tell your audience a lot about your brand before they read a single word. The paper stock you choose can positively impact your audience’s perception of your brand. At the same time, it can also do the…
Read More
A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced challenges in the years before COVID-19, had a banner year from a sales standpoint. According to the New York Post, book publishing had its largest sales figures in a decade. To add to the rosy outlook, industry experts project book publishing to grow 2% over…
Read More
Communication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must not only be flawless, but also engaging and easily navigable. Given these needs, your printer should play an integral role throughout the prepress process to ensure a final product that meets all customer needs. From design consultation to precise pre-flighting and proofreading, a good commercial…
Read More