Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It’s an important first impression that should outline the key facts, figures, and background information. Your media kit should be available somewhere on your website, and you should also have it in compressed folder…
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Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like Ikea decides to discontinue their print catalog. The reality, of course, is that many companies can and still do benefit from a print catalog, one such example being Amazon’s highly regarded holiday catalog. Despite some notable exits, the print catalog remains a critical sales touchpoint for many companies. But that…
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Writing Effective Marketing Emails
Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There’s so much more that goes into email marketing beyond the text itself. Conceptualizing the campaign and building your contact lists are challenges in their own right. But all that effort is wasted if your emails aren’t getting opened. That’s where optimizing the text and subject line is so important. These days,…
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Walsworth earns eight GLGA Graphics Excellence Awards
Walsworth-Ripon was awarded an octet of accolades at the 2021 Great Lakes Graphics Association’s 2021 Graphics Excellence Awards. The award competition celebrates the craftsmanship and innovation of print products for companies throughout Illinois, Indiana and Wisconsin. The Graphic Excellence Awards (GEA’s) are the largest regional affiliated print competition in the United States. Walsworth-Ripon earned five Best of Category awards, as well as a Best of Division, an Award of Excellence and a Certificate of Merit across seven different products. The…
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Words of Wisdom Webinar: Getting it Right, Right from the Start
You may have some ideas to refresh your magazine’s design. Heck, you might even have a list of different things you want to try. But there often isn’t enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the InDesign process itself delaying things. The faster your process is, the more you can try, and the more innovative your layouts become. The second edition…
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Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out to industry expert Samir “Mr. Magazine” Husni, Ph.D. Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism. He engages in media consulting and research for the magazine media and publishing industry. Above all, he’s a passionate and lifelong magazine…
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