Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos making it big. If you scroll through the account of Charli D’Amelio, who has almost 140 million subscribers and was the highest-paid TikTok star of…
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Walsworth: A Story of Vision, Values and Commitment
On January 16 of 1937, Walsworth Brothers Printing Company opened its doors to the town of Marceline, Missouri. As a company, Walsworth would adapt its products and processes, acquire new facilities to account for growth, and survive market crashes and wartimes alike. The origin of Walsworth, however, is a testament to commitment and community. What began as a love story between Don Walsworth and Joy Kendrick became a love story between the couple and their budding community of Marceline. Hello,…
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Walsworth Print Jobs Win Gold, Two Best of Category Awards at GraphEx Awards
Walsworth was proud to accept two Best of Category prizes, as well as a Gold, last Thursday evening at the PIA MidAmerica GraphEx – Graphics Excellence Awards ceremony, held at the College Basketball Experience in downtown Kansas City, Missouri. The annual event by PIA MidAmerica celebrates and recognizes quality print from Missouri, Kansas, Oklahoma and Texas. Best of Category Two of the three pieces Walsworth submitted received a Best of Category recognition. The alt-cover version of Van Richten’s Guide to…
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4 Ways to Deal with USPS’ New Postage Rate Increases
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn’t come as a surprise, it does appear to be another higher-than-historic raise in rates, and on average, mailers can expect to see a postage increase of 6.5%. With this being the third increase in a row with a high average rate increase, I thought I would share how the USPS comes to this percentage and discuss a few…
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Planning is Key in the Current Landscape of Paper Supply and Demand
We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for workers, Covid infections and the associated quarantining, steep increases in almost all products associated with producing printed pieces, truck-driver shortages, extreme congestion at shipping ports…
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How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest’s “not-yet-trending” report detailing which of last year’s search terms show the most opportunity for a full-on tidal wave of growth in 2022. After Pinterest Predicts 2021, 80% of the predictions became trends, so Pinterest Predicts may…
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