How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest’s “not-yet-trending” report detailing which of last year’s search terms show the most opportunity for a full-on tidal wave of growth in 2022. After Pinterest Predicts 2021, 80% of the predictions became trends, so Pinterest Predicts may…
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7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from 1888 to 1993 and was a major source of goods for many Americans. Of course, it’s fun to flip through the pages and note the kinds of things people were purchasing in 1909, like a German Cuckoo Clock for $6.65, “our new dainty blue wallpaper,” which was apparently “a real…
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Print Magazines Aren’t Dying and Here’s Why
While it is true that some print media numbers have been down in recent years, there is no reason to panic; print is definitely not dead or even dying. There are many reasons why print is still alive and won’t be going anywhere anytime soon. Keep reading for stats to put your mind at ease and illustrate how permanent print’s place is in today’s world. Trust and Digital Fatigue Keep Print Alive Consumers perceive traditional media channels as more trustworthy…
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Alternative Revenue Streams for Your Magazine
It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted towards subscription or membership-driven revenue models. These models can provide a more stable revenue and more accurate forecasting from a financial standpoint. While consumer-driven models…
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Walsworth – Ripon Excels at GLGA Awards
Quality is of the utmost importance at every Walsworth facility, and we appreciate when that effort is recognized. It is an honor to have seven publications from our Walsworth – Ripon facility recognized at the Great Lakes Graphics Association’s Graphics Excellence Awards ceremony on Sept. 30. The yearly GLGA competition recognizes companies in the Great Lakes area – Illinois, Indiana and Wisconsin – for “superb craftmanship in the design, creation and production of top-quality printed material they produce for their…
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How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the opposite direction – put their publications online in lieu of printing them. Either move is to your company and consumer’s disadvantage. The combination of digital and print makes your overall product offering better. Rather than take our word for it, let’s explore the compounding issues which make the sum of…
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