Print and Digital Aren’t Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don’t need to be pitted against each other. In fact, they work better together. Bill Rojack, VP of Midland Paper, shared in an interview, “electronic modes of communication are not going to take over…
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5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at Walsworth, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I’d like to share my advice for custom printing with the top five questions I have answered lately. 1. Do you have PDF Export Settings for InDesign that I should use? Yes. Our submission guidelines are available as…
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Supply and Demand for Paper Shows Signs of Return to Normalcy
For the writing and printing paper market, the end of 2022 showed a relative return to normal buying habits, as the reduced demand for the month of December resembled buyer activity of a pre-pandemic market. With pulp and paper prices hitting all-time highs, many are wondering if and how the changes in demand may affect future pricing. Panic buying is at an end The transition from 2021’s to 2022’s market trends is very interesting, with a paper distributor telling Fastmarkets’…
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Pinterest Predict’s Trends for 2023 Look Good on Paper
For the fourth year in a row, Pinterest Business has produced their “not-yet-trending” report, detailing what they believe may be the hottest new trends for 2023. For Pinterest Predicts 2023, over 500k trending search terms were analyzed and curated to make this year’s list. The report’s 27 trends to watch fit into categories like beauty, fashion, home and wellbeing, but they also represent stylistic approaches that can be incorporated into print design for the new year. Out of the past…
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Binding Basics – Case Binding
There’s so much more to binding than just paperback or hardcover. From the look to the weight to the longevity of the finished publication, it’s important to know how each binding technique can suit the unique needs of your publication and differentiate you from the competition. In this series, we explore how different binding processes are performed in a commercial setting and how they affect the final product. What is case binding? Case binding is a binding method used for…
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PRC Approves USPS Pricing Increases for Jan. 22, 2023
The Postal Regulatory Commission (PRC) approved the pricing increase requested by the United States Postal Service (USPS) back in Aug 2022. The next pricing increase will take effect immediately following the end of the Postal Service’s peak holiday season at 12 a.m. Central on Jan. 22, 2023. click to zoom Now approved by the PRC, this postal pricing increase will affect prices on all national and international commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail…
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