Left on Read: How and Why Gen Z Values Print
Despite being defined as “digital natives,” Gen Z values print, and their actions and words show it. Many of the group, who are largely categorized as being born between 1997 and 2012, spend plenty of time on phones and other screens but turn to print when they want a break or need to really focus. So what is it about print that draws Gen Zers? Why Gen Z Prefers Print Gen Z values print because it’s better for learning, easier…
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USPS Announces New Prices for Market Dominant Rate Classes
The United States Postal Service has announced plans to change pricing for all Market Dominant Mail Classes. This pricing needs to be approved by the Postal Regulatory Commission. The announcement is expected in late May or early June. The increase will affect First Class, Periodical, Standard/Marketing Mail, Package Services Bound Printed Matter, Media/Library Mail and other USPS miscellaneous fees. To see how other classes will compare to the 5.4% increase for First Class, here is a chart. It appears that…
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Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about choosing the right paper for printing projects like books, catalogs, and magazines. What is paper stock? In printing, the words “paper” and “stock” are often…
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USPS Notice: Discontinuing Hardcopy Address Correction
On March 15 the USPS sent a notice via mass email regarding their decision to do away with hardcopy Address Correction Notices. Please see a copy of the email below. If you received the email from the USPS or know this will affect you, Walsworth is here to help you navigate how to proceed. Have no fear! There is still plenty of time to address this before the change takes effect on July 9. The hardcopy notices the USPS are…
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Why You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track internet activity. Necessary cookies are designed to provide more ease of access for websites by storing information such as online shopping cart items, language preferences,…
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6 USPS Promotions that Can Increase Direct-Mail ROI
The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Let’s take a closer look at the available promotions for 2023. Tactile, Sensory and Interactive Mailpiece Engagement Promotion Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats Incentive: 5% discount at the time of mailing Registration begins: Jan. 9, 2023…
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