The Person Who Did the Catalog Before is Gone, What Now?
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other features in both their online presentment and their printed version. But what happens when the person responsible for creating and maintaining the catalog is no longer available? This article explores the challenges arising when the person who handled the catalog before is gone. Further, we suggest strategies for overcoming some…
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A History of Trade Catalogs
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already know the answer, you’re likely imagining the old Montgomery Ward or Sears Roebuck & Co. catalogs. If you do know the answer, congratulations! You’re officially a print nerd. So when was the first catalog printed? 1498. Let’s take a look at the long and rich history of catalogs. The First…
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Challenges Within the Trucking Industry: A Closer Look at ATRI’s 2023 Analysis
The American Transportation Research Institute (ATRI) recently released its highly anticipated 2023 update to “An Analysis of the Operational Costs of Trucking,” providing valuable insights into the challenges facing the trucking industry due to the rise in operational costs. Today we will delve deeper into the key findings from the ATRI report, highlighting three critical points. Additionally, we will explore potential strategies from a Walsworth expert to help customers navigate this ever-changing industry. As operational costs continue to soar, understanding…
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10 Qualities of Amazing Catalog Printers
Selecting the right printer is one of the most important decisions a B2B catalog marketer makes. So much is at stake, from costs and timing to your peace of mind. You want to get it right. No. You must get it right. To help, here’s some practical advice in the form of 10 qualities of amazing catalog printers: 1. Seasoned Sales Professionals Your customer experience begins with the sales rep, and the more experienced and knowledgeable the better. You need…
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Why B2B Printed Catalogs Are Making a Big Comeback
Not that they ever went away. Business marketers have relied on printed catalogs for decades to generate profits. But the pandemic had an impact on the B2B sector as more people worked from home. This caused a migration to digital media. Yet in a strange twist, the heavier reliance on digital media opened new doors for printed catalogs. Here is why B2B printed catalogs are making a huge comeback. The Wave Started Building Long Before Covid Several underlying issues were…
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Making the Most from Your Catalog Mailing
With the United States Post Office changing to bi-yearly rate increases and the drastic rise in paper costs, making the most out of your catalog mailing has become invaluable. Finding ways to stretch marketing dollars has become a necessity. One of the first places marketers are looking to make good decisions is on their mail piece. Knowledge of the ins and outs of mailing regulations and services available from the USPS can offer discounts to that ever-dwindling budget. When reviewing…
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