How Much Does it Cost To Print a Magazine?
Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering starting a magazine or other publication, your first question is more than likely “How much will it cost?” Unfortunately, it’s not quite that simple. There are a lot of variables that influence magazine printing costs. Size, quantity, and paper quality are obvious factors that play a role in your overall…
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A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It’s especially painful when we’re experiencing a resurgence in magazines—particularly print versions. According to a May 25, 2023, Fortune article by David Miller, “Tech Giants Have Gutted Publishing. Now Digital Fatigue Is Giving Print a New Lease on Life,” overall magazine…
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Adobe Creative Suite Introduces New Design Features
Adobe recently rolled out significant updates to its Creative Suite, bringing notable changes to Adobe InDesign, Illustrator, and Photoshop. Several of these updates integrate generative AI into the Adobe design programs, allowing users to alter images like never before. Keep reading below for a summary of these recent updates and tips for how they can be used to enhance your projects. Adobe InDesign Updates Enhanced Style Packs Style Packs, introduced last year, have undergone substantial enhancements. The number of available…
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U.S. Postal Service Proposes New Prices for 2024
The United States Postal Service (USPS) announced its next price increase, which is set to take effect on January 21, 2024. This change will affect First Class, Periodical, Standard/Marketing Mail, Package Services, Bound Printed Matter, Media/Library Mail and other miscellaneous USPS fees. As of October 2023, the Postal Regulatory Commission (PRC) has not yet approved these increases. This announcement marks the first increase of the 2024 calendar year, after two price increases that took effect in 2023. USPS cites inflationary…
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How Book Covers Change (And Don’t)
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s cover: Establishes the reader’s first impression of the book Helps the book stand out on a crowded retail shelf, real or virtual Communicates important information about the book’s content and genre Piques the reader’s curiosity and encourages them to pick up the book Creates a unifying brand for an author…
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2024 USPS Mail Growth Incentive
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers a 30% credit for mail owners on qualifying First-Class and Marketing mail volume increases between 2023 and 2024. This change only affects mail owners that send more than one million pieces of mail annually and could lead to significant savings for growing companies that send large quantities of marketing or…
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