Navigating Change: Tips for Transitioning Your Publication to a New Editorial Team
Change is inevitable, especially in the dynamic landscape of publications. Whether your publication is evolving due to growth, restructuring or a change in leadership, transitioning to a new editorial team is a process that requires careful planning and effective communication. In order to keep the tone and theme of your publication consistent, it’s important not to rush through this transition. In this guide, we’ll explore helpful tips to ensure a smooth changeover that maintains the integrity and quality of your…
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The History of American Magazines
Magazines have been a part of American culture for as long as anyone can remember. Whether they’re sitting on a coffee table or in a doctor’s office, these publications represent hundreds of hours of work among countless writers, photographers, editors, designers and printers. But how did magazines get their start in the United States? This article will discuss the history of American magazines and highlight some of the most influential magazines throughout our country’s history. The Early Days: 18th and…
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Are Magazines Still Profitable?
With the rise of social media and digital publications, print magazines may seem like a relic of the past. With the internet at our fingertips, why invest in printing physical copies of a magazine when you can publish them online? This article will explore the benefits of print magazines, the viability of creating a magazine in 2024, and explain how magazines can still be profitable even in today’s digital landscape. What Makes a Magazine Profitable? A profitable magazine is one…
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USPS Announces Mailing Promotions for 2024
The United States Postal Service (USPS) has announced its 2024 promotions. These six USPS promotions, which were also available in 2023, are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Continue reading below for a summary and key information about each USPS promotion available in 2024. Tactile, Sensory and Interactive Mailpiece Engagement Promotion Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats; Nonprofit Mail Incentive: 6%…
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PRC Approves Postage Rate Increases, To Take Effect Jan. 2024
The Postal Regulatory Commission (PRC) approved the pricing increase requested by the United States Postal Service (USPS) in Oct. 2023. This pricing increase will take effect on Jan. 21, 2024. This postal pricing increase will affect prices on all national and international commercial and retail domestic competitive parcels, including Priority Mail Express (PME), Priority Mail (PM), First-Class Package Service (FCPS), Parcel Select and USPS Retail Ground. The price for the First-Class Forever stamp will see a two-cent increase, from 66…
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How Do You Make a Magazine?
Anyone who’s gone through the process of creating and distributing a magazine will tell you that it’s hard work. Creating a magazine involves a lot of moving parts – having a foolproof plan in place will help ensure that the only ‘issues’ you have are the first issues of your brand-new magazine! Creating a Magazine From Start to Finish The process of creating a magazine will be faster and easier if you have a talented team by your side. However,…
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