Social Media Insights

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it…

Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up…

Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve…

The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In…

Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your…

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping…

You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business. Similar to…

Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing…

As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them.…