Revenue

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t…

People are always looking to save money, and it’s no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation…

You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell…